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How Priscilla Vilchis Ascended to Be Queen of the Desert

  • Meet entrepreneur and CEO Priscilla Vilchis, whose early career as a medical practice consultant paved her way in becoming the owner of Premium Produce, a medical and recreational cultivation and processing company with operations in Las Vegas, Nevada.
  • Vilchis takes on a number of tactics in order to sell her product, which has given her great success among many curious communities;  “make a connection, talk medicine, and talk business.”
  • Business partner Nathan Race on Vilchis, ” “She is a fierce woman, and she knows how to get things done.”

Author: Brian MacIver / Source: Cannabis Business Times

Even in a room filled with spine specialists and neurosurgeons, Priscilla Vilchis never feels out of place.

In her 20s, Vilchis managed some of Southern California’s top physicians, helping them navigate regulations and negotiate with insurance companies as a medical practice consultant. She credits that experience for providing her the self-assurance and the know-how to participate in the cannabis industry.

“I looked at myself like an equal, if not better, every time I sat at…

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