Dispensaries are selling more low THC products and strains than ever before.
As weed is legalized and becomes more mainstream, cannabis products seem to be getting “weaker” rather than stronger. This trend toward microdosing and low-THC products is, in part, to appeal to a wider audience of new and inexperienced users.
But, it’s also helping veteran stoners stay medicated and productive. We took a look at this trend, from low-THC strains of weed to low-dose edibles, to discover the appeal of microdosing.
What is microdosing and who’s doing it?
Microdosing is the act of taking very small amounts of drugs, in this case, anywhere between 1 and 10 milligrams of THC, most commonly 2.5 to 5 mg. This can be done by taking a single hit from a vape pen or eating a low-dose edible for a precise serving.
Herb reported earlier this year how microdosing weed is a popular treatment for anxiety. But microdosing is even taking over in states where cannabis is legal for adult use, like California and Oregon. In these places, access to cannabis is not only easier but the stigma against the herb is lower, and so more people are curious about trying weed than ever before.
These new users are both older consumers and young people who may have tried weed in college and decided it wasn’t for them. New users might not be interested in smoking a joint of Bubba Kush but presented with a 2.5 mg mint at a party, they’ll likely accept.
To make cannabis appealing to these inexperienced yet curious users, many smart entrepreneurs are creating microdose products, like Krista Whitely, cannabis industry veteran and Founder of Altitude Products.
“Mainstream consumers are seeking ways to feel better and don’t always want to feel high,” says Whitley. “Today’s consumers are seeking holistic wellness that incorporates seamlessly into their lives and busy Americans don’t have time to feel locked into their couch.”
These low-dose products aren’t getting people “couch-lock” high, but are still helping them unwind. They often make people feel “lighter,” more prone to the giggles and munchies without a crazy-paranoid head high that a dose of over 20 mg of THC could give a new user. Let’s take a look at some different ways the cannabis industry is moving away from high-THC products and towards microdosing.
Microdosing edibles is one of the most obvious ways low-dose products are becoming dominant. In fact, to be compliant with California regulations, edibles must basically be microdosed anyway. For the adult use market, a package of edibles cannot exceed 100 mg and a serving cannot…