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Pot Pourri Today: Medical Marijuana Business, Branding, and Fed Update

Former NFL running back and Heisman Trophy winner Ricky Williams is a cannabis entrepreneur and advocate. While the foolish NFL suspended Ricky Williams for his marijuana use, Williams’ will to support medical marijuana patients is proving to be a game-changer. His cannabis business, already associated with 11 marijuana dispensaries in California, is a result of his long, meaningful journey from suspended NFL player to “holistic healer.”

Williams launched Real Wellness by Ricky Williams (RW), a cannabis-based wellness brand created for the health-conscious cannabis consumer, because of his steadfast desire to integrate herbs and eastern medicine. Williams’ product line – described on his website as “an herbal approach to everyday wellness” – includes salves, tonics, and vape cartridges that will be sold at medical marijuana dispensaries. (Stay tuned for a full review of RW products.)

Williams’ missed two full seasons in his prime years because of the shortsightedness of the NFL regarding medical marijuana’s benefits. The former running back was suspended twice in his career for testing positive for marijuana and it prompted Williams to announce his retirement.

“It’s a dream come true for me to merge my passion for healing and my fascination with plant medicines with my entrepreneurial spirit. Cannabis has played an important part in my healing journey, and I feel a responsibility to share what I have learned in the process,” explained Williams.

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